Brand Identity
I presented three font directions to the Creative Director: a bubbly candy-inspired style, a sharper type treatment that emphasized the game’s fast-paced “rush,” and a curlier arcade-inspired option. The second direction was selected for its stronger sense of speed, energy, and readability.
I explored six color palettes ranging from bright candy-inspired combinations to softer dessert-themed options. Since the team was still defining whether the game’s visual identity should lean more towards candy or dessert, presenting these palettes helped clarify the direction. The final palette combined elements from two concepts to create a brighter and more cohesive identity.
I created five backdrop mockups that included the different elements of the game and the main character design. I sent these to the Creative Director and we ultimately settled on a design that showcased aspects of both the character and the world we're building.
The final design establishes the overall atmosphere for our game going forward. I created the animation for the start screen in a way that pops to the player and sets the tone for the rest of the gameplay experience.
Player Interface
The Problem: The old interface was bare bones and had empty text floating around the screen, which made it extremely diffiult for players to see the score/combo meter, the wave counter, and other various important elements.
The Solution: I designed
Before HUD Revamp
After HUD revamp
Dash Icon
The old dash icon focused more on aesthetics and conveying the dash icon. However, with the current HUD we had, it was difficult for players to look down while simultaneously multitasking and keeping track of health.
The dash bar has been redesigned and combined with the base of the player health bar. I completely removed the shoe icon and instead made the icon itself similar to the fire dash in the first version.
Health Bar
The Health Bar has been modified to include more character motifs. The concept that was given by the CD was having strawberry hearts sitting on top of a bar backdrop. I added a neutral pink and a deeper color pink for the actual hearts to make it stand out more in the game.
Old HP Bar
New HP Bar
